Video formats

What's in my bag ideas

What's in my bag is a simple premise that overdelivers: you empty a bag and show each item with a quick reason it earns its spot. It performs on pure curiosity — people can't help wanting to see inside someone else's bag — layered with product discovery and a hit of relatability or aspiration. It's one of the strongest formats for saves and comments, because viewers screenshot the items they want and flood the replies asking where things are from. It also signals identity fast: a nurse's bag, a gym bag, a new mom's diaper bag, a photographer's kit — the bag tells people exactly who you are and who the video is for. The whole thing films in one take on a clean surface with no script beyond a running list. Keep the rhythm quick, lead with the surprising item, and this format punches far above the effort it takes to make.

Ideas you can film today

• Empty your gym bag and give one reason each item earns its spotCopy
• Tip out your work-from-home laptop bag and explain your mobile-office setupCopy
• Show what a nurse packs for a twelve-hour shift and why each thing mattersCopy
• Walk through your hospital labor-and-delivery bag for expecting parentsCopy
• Empty your carry-on and share your one-bag travel systemCopy
• Show what's in your creator camera bag and what each piece is forCopy
• Break down your diaper bag as a new parent and the item that saved you mostCopy
• Empty your everyday backpack and cut it down to what you actually useCopy
• Show a teacher's bag and the supplies you buy with your own moneyCopy
• Tip out your hiking daypack and explain your ten-essentials logicCopy
• Empty your beach bag and rank each item from essential to never-usedCopy
• Show your everyday carry from pockets to keychain and why each earns the weightCopy
• Walk through your golf bag beyond the clubs, the small stuff that helps your roundCopy
• Empty your festival fanny pack and your keep-it-light strategyCopy
• Show your travel makeup pouch and how you got it through security fastCopy
• Empty your dog-walking bag and what you never leave home withoutCopy
• Show your car emergency kit and talk through what each item is forCopy
• Tip out your commuter bag and your survive-the-transit setupCopy
• Empty your long-haul flight personal item and your comfort essentialsCopy
• Show a makeup artist's pro kit and the tools you reach for every jobCopy
• Walk through a wedding photographer's bag and your backup-everything ruleCopy
• Empty your exam-day student bag and your test-morning checklistCopy
• Show your errands tote and the reusable swaps that live in itCopy
• Empty your swim bag and what a lap-swimmer actually needsCopy
• Show what lives in your winter coat pockets all seasonCopy
• Empty a minimalist five-item bag and defend every choiceCopy
• Show your on-the-go emergency kit for the things nobody plans forCopy
• Walk through your toddler's daycare bag and the label-everything systemCopy
• Empty a chef's knife roll and what each blade is forCopy
• Show your meal-prep lunch bag and how you keep it cold till noonCopy

Making this format work

• Start with the weirdest or most surprising item, not your keys. 'Why do I carry a spoon in my work bag' is a better hook than tipping the bag out in order.
• Give each item one reason, not a spec sheet. The format is a fast rhythm of 'this, because' — dwell too long on any one thing and the pacing dies.
• Shoot overhead or POV on a clean surface so every item reads instantly. A cluttered background or shaky angle makes viewers miss the thing they'd have saved you for.
• Answer 'where's it from' before they ask. Put the source on screen for the items people will obviously want, so the comments fill with reactions instead of the same 'link?' question.

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