Answers · Growth tactics & fixes
How do you add a link to your TikTok bio?
Short answer: Add a link under Edit profile, where you'll find a Website field. That field is gated: TikTok has required either a Business account or a follower threshold on personal accounts, and the rules change often. Check your current eligibility in the app, then point the link at a simple landing page.
Where the link setting lives
- Go to your profile and tap Edit profile.
- Look for the Website field. If it's there, paste your URL and save.
- No Website field? Your account isn't eligible yet. Switch to a Business account under Settings and privacy, or check TikTok's current follower requirement for personal accounts. Both have changed over time, so confirm in-app rather than trusting an old number.
Business accounts generally get a website field, while personal and creator accounts have historically needed to hit a follower count first. Because TikTok adjusts these thresholds, the safest move is to open Edit profile and see whether the field is actually there for you.
Make the link worth clicking
A bio link only works if people have a reason to tap it and land somewhere that matches the promise you made in the video.
- Use a single-purpose landing page or a link-in-bio tool so one URL can point to several things.
- Tell viewers in the video and caption exactly what's behind the link, like 'link in bio for the full guide.'
- Match the destination to the video that sent them. A mismatched page loses the click instantly.
The bio link is the only always-clickable link most accounts get, so treat it as prime real estate. Update it to match whatever you're currently pushing instead of leaving a stale URL that no longer connects to your latest video.
For a bio that says who you're for in one line, write a bio that earns the follow.
Know your score before you post
ReelTok's AI analyzes your video on your iPhone — a 0–100 virality score, predicted reach, hooks, and fixes before you share.
Related questions
- How do you drive traffic from TikTok to your website? — Drive traffic by adding a clickable link to your bio (or a link-in-bio page for multiple destinations), then telling viewers exactly where to go and why in the video and caption.
- How do you write a TikTok bio that gets follows? — Write a bio that answers one question fast: why should someone follow you?
- How do you turn followers into customers on TikTok? — Give followers one clear next step and repeat it.
- How do you turn TikTok followers into email subscribers? — Turn followers into subscribers by giving them a specific reason to leave the app — a free resource, template, or guide — and putting one clean link in your bio that leads to a simple email signup.
- Is a creator account better than a business account? — For most organic creators, yes — a Creator account keeps TikTok's full sound library open, including trending songs, while still giving you analytics.
More: browse all creator answers, read the growth guides, look up a term in the glossary, or score your next post before you publish.