How do you add a link to your TikTok bio?

Short answer: Add a link under Edit profile, where you'll find a Website field. That field is gated: TikTok has required either a Business account or a follower threshold on personal accounts, and the rules change often. Check your current eligibility in the app, then point the link at a simple landing page.

Where the link setting lives

Go to your profile and tap Edit profile.
Look for the Website field. If it's there, paste your URL and save.
No Website field? Your account isn't eligible yet. Switch to a Business account under Settings and privacy, or check TikTok's current follower requirement for personal accounts. Both have changed over time, so confirm in-app rather than trusting an old number.

Business accounts generally get a website field, while personal and creator accounts have historically needed to hit a follower count first. Because TikTok adjusts these thresholds, the safest move is to open Edit profile and see whether the field is actually there for you.

Make the link worth clicking

A bio link only works if people have a reason to tap it and land somewhere that matches the promise you made in the video.

Use a single-purpose landing page or a link-in-bio tool so one URL can point to several things.
Tell viewers in the video and caption exactly what's behind the link, like 'link in bio for the full guide.'
Match the destination to the video that sent them. A mismatched page loses the click instantly.

The bio link is the only always-clickable link most accounts get, so treat it as prime real estate. Update it to match whatever you're currently pushing instead of leaving a stale URL that no longer connects to your latest video.

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How do you add a link to your TikTok bio?

Where the link setting lives

Make the link worth clicking

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