HOOK TYPES
Types of TikTok hooks (with examples)
40 hook archetypes that stop the scroll — with 915+ examples across them. Learn the psychology behind each, then adapt the examples to your niche.
Curiosity gap hooks →
24 examples
Call-out hooks →
24 examples
Contrarian / hot-take hooks →
24 examples
Mistake & warning hooks →
24 examples
Transformation & before-after hooks →
24 examples
Storytime hooks →
24 examples
POV hooks →
24 examples
Question hooks →
24 examples
Listicle & how-to hooks →
24 examples
"Stop doing this" hooks →
24 examples
"Nobody talks about" hooks →
24 examples
Secret & insider hooks →
24 examples
Myth-busting hooks →
24 examples
Bold-claim hooks →
24 examples
"Things I wish I knew" hooks →
24 examples
Result-first hooks →
23 examples
"Wait for it" hooks →
23 examples
Confession & admission hooks →
23 examples
"Reasons why" hooks →
23 examples
"The truth about" hooks →
23 examples
Relatability hooks →
22 examples
Urgency & FOMO hooks →
22 examples
Authority & credential hooks →
22 examples
Comparison & versus hooks →
22 examples
Challenge hooks →
22 examples
Tutorial-promise hooks →
22 examples
"I tried it" experiment hooks →
22 examples
Red-flag & warning hooks →
22 examples
Direct-address hooks →
22 examples
Empathy hooks →
22 examples
Pattern-interrupt hooks →
22 examples
Time-based hooks →
22 examples
Green-screen reaction hooks →
22 examples
Duet & stitch response hooks →
22 examples
Number-tease hooks →
22 examples
Controversial-opinion hooks →
22 examples
"Only you will get this" insider hooks →
22 examples
Consequence & fear hooks →
22 examples
"Before you do this" hooks →
22 examples
"This didn't work" hooks →
22 examples
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