How do you make a media kit for TikTok?

Short answer: A media kit is a one-page PDF that sells your TikTok to brands: who you are, your niche, your best stats, and how to book you. Include a short bio, audience demographics from your analytics, three or four top-performing videos, past collabs, and clear contact and rate info.

What goes on the page

A short intro: your name or handle, your niche in one line, and what you make. A brand should get who you are in five seconds.
The numbers that matter: follower count, average views, and engagement rate, plus audience demographics (age, gender, top locations) straight from your TikTok analytics.
Your best work: three or four top videos as thumbnails with view and engagement counts, ideally ones that already look like sponsored content.
Proof: past brand collabs, results you drove, or a short testimonial if you have one.
The ask: what you offer (a single post, a series, usage rights) and a contact email. Rates are optional; some creators list packages, others quote per deal.

How to make it look professional

Keep it to one page. Use a free template in a design tool, match your profile's colors and vibe so it feels like you, and export as a PDF. Pull real screenshots from your analytics rather than typing numbers, since brands trust a screenshot more. Update it every month or two so your stats stay current; a stale kit with old numbers reads as inactive.

You don't need a huge following to have one. A tight, well-designed kit for a 4,000-follower account in a clear niche can land deals a messy 40,000-follower profile can't, because it makes the brand's decision easy.

Your media kit exists to remove friction. If a brand has to hunt for your stats or how to reach you, you've lost the deal. Put everything they need to say yes on one page.

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How do you make a media kit for TikTok?

What goes on the page

How to make it look professional

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