How do you pitch brands on TikTok?

Short answer: Pitch brands with a short, specific email: who you are, your niche and engagement, and one concrete idea for their product. Skip the stats dump and the flattery. Email brands you genuinely use, attach or link a one-page media kit, and follow up once if you don't hear back within a week or two.

Anatomy of a pitch that gets opened

Brands get flooded with generic messages, so specificity is your edge. Keep the whole thing to a few short paragraphs. Open with one line on who you are and your niche. Follow with proof: your engagement and audience, not just follower count. Then the part most creators skip: one concrete content idea tailored to that brand's product. A brand can picture a specific video; it can't picture 'a collab.'

Where to send it and how to follow up

Find the right inbox: a brand's partnerships or marketing email, a PR contact, or their TikTok Creator Marketplace listing. A generic support address rarely works.
Lead with an idea, not a rate. Get them interested first, then talk money once they reply.
Attach a one-page media kit so your stats and best videos are one click away.
Follow up once. If there's no reply in a week or two, send a short, polite bump, then move on.
Pitch brands you actually use. It shows in the idea, and it makes the eventual video believable.

Volume matters early. Most pitches get no response, and that's normal; it's a numbers game with a specific, well-targeted list. Send a handful of tailored pitches a week rather than one perfect one a month.

The single line that separates a pitch that lands from one that gets ignored is a specific idea for that brand. Do the work of imagining the video for them, and you're already ahead of most creators.

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How do you pitch brands on TikTok?

Anatomy of a pitch that gets opened

Where to send it and how to follow up

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