Answers · Growth tactics & fixes
How do you pitch brands on TikTok?
Short answer: Pitch brands with a short, specific email: who you are, your niche and engagement, and one concrete idea for their product. Skip the stats dump and the flattery. Email brands you genuinely use, attach or link a one-page media kit, and follow up once if you don't hear back within a week or two.
Anatomy of a pitch that gets opened
Brands get flooded with generic messages, so specificity is your edge. Keep the whole thing to a few short paragraphs. Open with one line on who you are and your niche. Follow with proof: your engagement and audience, not just follower count. Then the part most creators skip: one concrete content idea tailored to that brand's product. A brand can picture a specific video; it can't picture 'a collab.'
Where to send it and how to follow up
- Find the right inbox: a brand's partnerships or marketing email, a PR contact, or their TikTok Creator Marketplace listing. A generic support address rarely works.
- Lead with an idea, not a rate. Get them interested first, then talk money once they reply.
- Attach a one-page media kit so your stats and best videos are one click away.
- Follow up once. If there's no reply in a week or two, send a short, polite bump, then move on.
- Pitch brands you actually use. It shows in the idea, and it makes the eventual video believable.
Volume matters early. Most pitches get no response, and that's normal; it's a numbers game with a specific, well-targeted list. Send a handful of tailored pitches a week rather than one perfect one a month.
The single line that separates a pitch that lands from one that gets ignored is a specific idea for that brand. Do the work of imagining the video for them, and you're already ahead of most creators.
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Related questions
- How do you get your first brand deal on TikTok? — Land your first brand deal by picking a clear niche, posting videos that already look like sponsored content, then pitching brands directly instead of waiting to be discovered.
- How do you make a media kit for TikTok? — A media kit is a one-page PDF that sells your TikTok to brands: who you are, your niche, your best stats, and how to book you.
- How much should you charge for a TikTok brand deal? — There's no fixed rate.
- Can you make money on TikTok without going viral? — Yes.
More: browse all creator answers, read the growth guides, look up a term in the glossary, or write a stronger opening line.