How do you pin a video on your TikTok profile?

Short answer: To pin a video, open your profile, tap the video you want, tap the three-dot menu, and select Pin. It jumps to the top row of your grid. TikTok lets you pin up to three videos at once, so you can showcase your best or most on-brand posts to every profile visitor.

How to pin a video

Open your profile and tap the video you want to feature.
Tap the three-dot menu (labeled More or Share) on the video.
Tap Pin. The video moves to the front of your grid with a small Pinned tag.
To remove it, open the same menu and tap Unpin. To reorder, unpin and re-pin in the order you want them to appear.

You can keep up to three videos pinned at once, and they sit above your newest posts no matter when they were published. That makes pinning one of the few free levers you have over what a stranger sees first.

What to actually pin

Pinned videos are the first thing someone from the For You feed lands on when they tap your profile deciding whether to follow. Treat those three slots like a trailer for the whole account.

Your best-performing video, as proof that your content lands.
A post that clearly explains who you are and what you make, so new visitors know what they'd be following.
A strong recent video you want to keep alive past its first push.

Revisit your pins monthly. A pinned video from six months ago that no longer represents your style is quietly costing you follows from every profile visitor. Rotate in whatever best matches what you post now.

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How do you pin a video on your TikTok profile?

How to pin a video

What to actually pin

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