Answers · Growth tactics & fixes
How do you pin a video on your TikTok profile?
Short answer: To pin a video, open your profile, tap the video you want, tap the three-dot menu, and select Pin. It jumps to the top row of your grid. TikTok lets you pin up to three videos at once, so you can showcase your best or most on-brand posts to every profile visitor.
How to pin a video
- Open your profile and tap the video you want to feature.
- Tap the three-dot menu (labeled More or Share) on the video.
- Tap Pin. The video moves to the front of your grid with a small Pinned tag.
- To remove it, open the same menu and tap Unpin. To reorder, unpin and re-pin in the order you want them to appear.
You can keep up to three videos pinned at once, and they sit above your newest posts no matter when they were published. That makes pinning one of the few free levers you have over what a stranger sees first.
What to actually pin
Pinned videos are the first thing someone from the For You feed lands on when they tap your profile deciding whether to follow. Treat those three slots like a trailer for the whole account.
- Your best-performing video, as proof that your content lands.
- A post that clearly explains who you are and what you make, so new visitors know what they'd be following.
- A strong recent video you want to keep alive past its first push.
Revisit your pins monthly. A pinned video from six months ago that no longer represents your style is quietly costing you follows from every profile visitor. Rotate in whatever best matches what you post now.
Before you send more traffic to your profile, try the free bio generator.
Know your score before you post
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Related questions
- How do you get more profile views on TikTok? — Profile views spike when a video makes someone curious enough to tap your handle, so the real lever is content that overperforms plus a hook or personality worth investigating.
- How do you make a good TikTok profile picture? — A good TikTok profile picture is simple, high-contrast, and readable at thumbnail size — a clear face or a bold, uncluttered logo on a plain background.
- How do you write a TikTok bio that gets follows? — Write a bio that answers one question fast: why should someone follow you?
- How do you get people to binge your videos? — Get people to binge by making a hooked viewer's next tap easy and rewarding: run recognizable series they can follow, pin your best entry points, keep a consistent format so one good video promises more, and group related posts into playlists.
- What should you do after posting a TikTok? — After posting, stay available for the first 30 to 60 minutes to reply to early comments, then leave the video alone and let it run.
More: browse all creator answers, read the growth guides, look up a term in the glossary, or check your video's virality score.