What is media kit?
Media kit: A media kit is a short document creators send to brands that summarizes who you are, your audience, and your best performance numbers to win paid partnerships. It typically fits on one or two pages and includes your niche, follower counts across platforms, average views and engagement, past collaborations, and your contact details or rates.
Why a media kit wins deals
A media kit does the selling when you're not in the room. Brand and agency contacts review dozens of creators; a clean one-page kit that answers who your audience is, how your videos perform, and who you've worked with makes their decision easy — and makes you look like a professional who's done this before. Without one, you're asking a brand to piece your value together from a scattered profile, which is friction that loses deals.
What to put in it
- Lead with your niche and audience — who watches you, and roughly their age range and location, matter more than raw follower count.
- Show honest averages, not your one viral outlier. Average views and engagement over your recent posts are more credible and more useful.
- Include two or three past collaborations or standout videos as proof.
- Add a clear next step: your email and, if you're ready, your rate range or a link to your rate card.
Common misconception: a media kit needs a huge following to be worth sending. Brands running smaller or niche campaigns often prefer engaged micro-creators — a tight audience and strong average engagement can beat a big, passive one. Send the kit at any size; just lead with the numbers that flatter you honestly.
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Related terms
Browse the full creator glossary, read the growth guides, or try the free virality score checker.