What is pinned comment?
Pinned comment: A pinned comment is a comment the creator fixes to the top of a video's comment section so it stays visible above all others. On TikTok, Reels, and Shorts, creators use it to add context, answer a repeated question, drop a call to action, or seed a conversation that lifts the video's engagement.
Why the pinned comment is prime real estate
The comment section is the second thing viewers look at after the video itself, and the pinned slot is the first comment they see. That makes it a free, high-visibility spot to shape how people react. You can answer the question your video always gets, correct a detail without re-editing, tease your next post, or plant a prompt that pulls replies — and comment activity is one of the engagement signals platforms read when deciding how far to push a video.
How to use it
- Pin a question that invites easy replies — viewers who answer boost comment count and keep the section active.
- Answer the predictable follow-up your video sparks so you're not retyping it a hundred times, and viewers stay in the section longer.
- Add missing context or a correction here instead of deleting and reposting a video that's already gaining.
- Drop a soft call to action — the next part, a series name, or where to find more — without cluttering the video itself.
- Post your own pinned comment early, before the section fills, so it anchors the conversation from the start.
Common misconception: pinning a comment directly boosts your reach. The pin itself isn't a ranking signal — its value is indirect. By steering the conversation and prompting replies, a good pinned comment lifts real engagement, and that's what the algorithm actually reads.
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Related terms
Browse the full creator glossary, read the growth guides, or try the free virality score checker.