Answers · TikTok Shop & selling
How do you add products to a TikTok video?
Short answer: To add a product to a TikTok video, you tag it during posting: after recording, on the post screen tap the 'Add link' or product/Shop option, search the affiliate marketplace or your own listings, and select the item. The product then appears as a tappable card on the published video. You'll need TikTok Shop access first.
What are the steps to tag a product?
- Get access first. You need to be an approved TikTok Shop seller or affiliate — regular accounts won't see the product-tagging option.
- Record or upload your video as normal, then continue to the post screen.
- Look for 'Add link,' 'Add product,' or the Shop icon among the posting options.
- Search: pull items from the affiliate marketplace (for products you're promoting) or from your own seller listings.
- Select the product, confirm it, and post. It shows up as a tappable card viewers can buy from without leaving the video.
Why can't you see the product option?
The most common reason the tagging option is missing is access — TikTok Shop and its affiliate features aren't live in every region, and you have to be approved before product tags appear. Follower thresholds, business verification, or an app update can also be involved, and all of these vary by market and change over time. Check your account status and eligibility on TikTok's official Shop pages rather than assuming it's a bug. If Shop isn't available where you are, a bio link is the fallback, though it sends people off-app to buy.
The tag is the easy part — the video does the selling. A perfectly placed product card on a flat, unconvincing demo converts almost nobody. Spend your energy showing the product actually solving a problem, then let the tag catch the people you've already sold.
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Related questions
- How do you sell on TikTok? — You sell on TikTok either by registering as a seller on TikTok Shop and listing your own products, or by joining the affiliate program to promote other brands' items for commission.
- What is TikTok Shop? — TikTok Shop is TikTok's built-in shopping feature that lets people buy products directly inside the app — through videos, LIVEs, a product showcase on your profile, and a dedicated Shop tab.
- How do you sell on TikTok without being salesy? — To sell on TikTok without being salesy, lead with value, not the product — teach, demo, or entertain first, and let the product show up as the natural solution.
- What can you sell on TikTok? — You can sell most physical consumer products on TikTok Shop — beauty, skincare, fashion, home, gadgets, supplements, snacks, and accessories are among the biggest categories.
- Can you do TikTok affiliate without showing your face? — Yes, you can do TikTok affiliate without showing your face.
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