Skip to content
ReelTok app iconReelTok.

Glossary

What is live gifts?

LIVE gifts: LIVE gifts are virtual items viewers send you during a TikTok LIVE broadcast as a form of tipping. Viewers buy Coins with real money, spend them on animated gifts, and those gifts convert into Diamonds in your account that you can redeem for cash. Values and eligibility vary by region — check TikTok's official pages.

Why LIVE gifts matter

LIVE gifts turn real-time attention into direct income without a brand or product in the middle. During a broadcast, engaged viewers can tip you instantly, which makes going LIVE one of the few native ways to earn from a smaller, loyal audience rather than raw reach. The flow runs Coins (what viewers buy) to gifts (what they send) to Diamonds (what lands in your account) to cash (what you cash out) — and TikTok takes a cut along the way.

How to earn more from LIVE

  • Give people a reason to stay: answer questions, react in real time, or run a recurring segment so viewers stick around long enough to gift.
  • Acknowledge gifters by name. Recognition is the single biggest driver of repeat gifting.
  • Go LIVE on a consistent schedule so your regulars know exactly when to show up.
  • Meet eligibility first. Access to LIVE and gifting has follower and age requirements that vary by region — confirm current rules on TikTok's official pages.

Treat LIVE as a relationship channel, not a slot machine. The creators who earn steadily from gifts are usually the ones who show up predictably and make viewers feel seen.

Common misconception: a gift's Coin value equals what you receive. It doesn't — gifts convert to Diamonds at TikTok's own rate, TikTok keeps a share, and the cash you redeem is meaningfully less than what the viewer spent. Exact ratios change, so check official figures.

See these signals scored on your own video

ReelTok's AI analyzes your video on-device before you post — one 0–100 virality score built from the signals in this glossary. Free 3-day trial.

Download on the App Store

Related terms

Browse the full creator glossary, read the growth guides, or try the free virality score checker.